It is a flagship financial inclusion scheme which facilitates the opening of bank accounts with zero balance for every household to ensure access to financial services in an affordable manner.
The slogan of the Scheme is “Mera Khatha, Bhagya Vidhatha” (meaning “My account brings me a good fortune”).
It is launched in 2014 for 4 years and was later approved to continue beyond.
Department of Financial Services under the Ministry of Finance is the implementing agency.